Star Trek Email Campaign

• Email Marketing
• Custom Email Design

Project: Startrek.com was interested in creating an email campaign to accompany the launch of the 2009 feature film Star Trek.

Challenge: Create an email campaign to capitalize on the buzz created by the movie and drive merchandise sales.

Solution: eROI designed an email campaign consisting of 4 adaptations of a custom email. The emails were structured to drive traffic to the ecommerce site which, in turn, drove merchandise sales. The flexible, well-branded template has the capability to be recycled for future use in campaigns.