Red Bull

• Email Strategy
• Customer Email Design

Products Used

Red Bull came to eROI with a rush project: design and build five completely different email marketing concepts in a day and refine the selected concept by the following morning. The email needed to promote a New Orleans Carnival event Red Bull would be co-hosting with the National Association of College & University Food Services. The winning design was a poster-board theme with textured, curling paper that was unique to the email medium. Resulting response rates were significantly higher than average.