CBSSports.com Email Campaign

Project: CBSSports.com was looking to use newsletters to further extend the reach of their newly redesigned fantasy sports dynamic website. The goal was to create a series of newsletters that carried a wealth of sports data, were easy to update, maintained consistent branding, and were built to ensure accurate rendering across various email clients.

Challenge: During the creation of this newsletter, eROI was challenged by the constantly changing nature of statistics, subscribers’ limited interests in the content in each email, and CBSSports.com’s strong content guidelines.

Solution: On top of promoting content within CBSSports.com, eROI worked with the CBSSports.com to pull content into the newsletter. Additionally, video clips links in the email increased engagement and click-through rates and a mix of teaser copy and top stats was provided, linking to full stories and complete stats kept within the site. This helped drive traffic and keep the email to a manageable size. Lastly, the emails contained simple send-to-a-friend features in both the header and footer, allowing subscribers to bring their buddies in on the fun to help expand the CBSSports.com fantasy leagues.