Moonit Brand Identity

eROI developed the identity for Moonit, a social compatibility tool rooted in astrological and psychological underpinnings. This included moodboards, logo, color palette, a favicon, interim website, and of course the brand name, “Moonit.” Also included was the tagline, “Make Destiny.” The logo embodies compatibility, relationships and connectivity while remaining gender-neutral. The result is a slightly quirky, positive, fun-loving identity with a clean, memorable aesthetic.

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