Wacom Power of the Pens Blog

Products Used

Wacom’s graphic tablets and pens open up doors for members of the creative community, giving them a fresh, exceptional technique for making fantastic new art. The Power of the Pens project highlighted many of the uses for Wacom products by bringing the artist and their work to the forefront. Twelve artists in a variety of disciplines were selected, including graffiti, graphic design, photography, and toy design. Each artist was asked to design one month of a desktop wallpaper calendar using his or her own respective skill set. With the help of emailROI email marketing software, subscribers were encouraged to check out the website and see each design.

Other aspiring artists were drawn to the site and had a chance to see the creative process that each featured artist went through to create their wallpaper. It also showed off the artist’s toolbox of Wacom products that they used to make their piece of art. Visitors to the site were encouraged to submit their own pieces of art for everyone to see. Though the focus remained on the artists and their work, the project also helped Wacom’s web traffic boom. That is the Power of the Pens.