Resource Center
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eROI Download Center - Download our Free Guides, Email Studies, Case Studies, and E-Marketing Resources. Get Started.
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Case Studies
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Icebreaker: Driving Holiday Sales With Email Marketing - New!
Approaching the 2009 Holiday Season, Icebreaker worked with eROI to create a robust holiday email campaign aimed at driving US sales. This case study recaps the details of all 11 emails used in the campaign, including metrics for each broadcast, and the overall results Icebreaker received by taking this carefully strategized, yet aggressive approach.
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Leveraging the Mobile Web - New!
Are you ready to build a mobile web presence? Get a look inside the mobile website projects of 3 unique brands, and see how digital strategy and technology come together to achieve results. See how mobile is used in integrated campaigns, as an extension of a corporate site, and as a cost-effective alternative to an iPhone App.
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Wacom Community Case Study: Mastering the 5 C’s - New!
What goes into building the most engaging and successful online communities? Follow along as we take you through the journey and progression of the communities built by eROI for Wacom Technology Corp. Learn all about how to harness the power of your audience to create a successful online community, including: The three main goals for almost any brand community, building exponentially with social media-to-community connections, and the 5 C’s – Commitment, Conversation, Conversion, Community & Collaboration
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Spirit Mountain Case Study
This case study discusses the redesign of the Spirit Mountain Casino website. The original site was difficult to maintain and lacked a cohesive customer connection. With new features and functional elements that attract and engage visitors, eROI created a new site that was more organized, better represented the Spirit Mountain brand, and helped achieve marketing goals for the casino.
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CBSSports.com Case Study
This case study explores the effectiveness of email design and how a perfectly executed design strategy drives positive campaign results. See how we helped CBSSports.com address rendering across email clients, efficiently manage dynamic email content, drive traffic to their website, and take advantage of cross-promotional opportunities in their fantasy sports emails.
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Wacom 'Power of the Pens' Case Study
This case study discusses the concept, strategy, and implementation of the phenomenally successful "Power of the Pens" campaign that truly built a community of artists using Wacom products. For this campaign, we wanted to share that connection of experienced and new artists. We wanted to turn brand awareness into full-fledged adoption. We did this by…
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Ridgewood TV
This case study focuses on the project process from ideation to launch. It details the creative and backend functionality utilized for this project and the results of the site launch from a social networking standpoint.
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Travel Oregon
Learn how Travel Oregon, the state's tourism marketing group, undertook increasing its email marketing effectiveness by making its newsletter highly relevant and delivering it on days that its recipients are most receptive to its message.
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Kettle Foods
Kettle Foods wished to develop a new and exciting chip flavor to add to their current 20 flavor offering. This new flavor needed to be unique yet appealing to their loyal customers and the general chip-consuming public.
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InFocus Hoops
InFocus, the worldwide leader in digital projection, was looking to grow their consumer list. We took a focus on the NCAA Tournament to engage customers and help grow awareness for a new way to watch HD sporting events.
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Meade Auto
This case study highlights an email campaign that drove a very high response rate and ROI for an auto dealer on a customer base that had not previously been marketed to via email.
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Email Guides
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Email Testing Guide - New!
No matter what your email marketing goals, a solid testing strategy can help you accomplish them, and keep your email program moving forward. Need some testing ideas? Check out our new Email Testing Guide for 32 different tests you can do right now to improve every single metric of your email program. We'll get you started with establishing a plan, building your tests, and refining them for consistent improvement.
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Pre-Launch Email Marketing Campaign Cheat Sheet
In today's hectic email marketing landscape, it's easy to overlook important aspects of your campaign. So, we are offering you this cheat sheet. Check and review each point on the sheet before your campaign is sent, and increase your campaign performance by catching something you forgot to double-check.
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1. Email Marketing Guide - The Basics - Part One
Updated for 2008, Part One of eROI's Email Marketing Guide - The Basics gives email marketers a step-by-step approach to developing an email marketing campaign. We cover the benefits of email marketing, types of email pieces you can do, and how to build your list.
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2. Email Marketing Guide - The Basics - Part Two
Updated for 2008, Part Two of eROI's Email Marketing Guide - The Basics gives email marketers a step-by-step approach to developing an email marketing campaign. We cover the elements of a great email, show you how effectively put your campaign into action, and track your results and ROI.
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Look Beyond Money – Building Customer Value
Don’t just focus on price for the one-time sale to a short-term customer, build customer value. Value comes in multiple forms — each requiring more involvement from your customer — Revenue, Loyalty, and Advocacy. Learn how to make brand advocates out of your customer base.
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Reaching the Inbox
No matter how beautiful an email or amazing an offer, it does not mean anything unless you get to the inbox
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Email Design Best Practices
What do you need to consider about your email design you did not think about?
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Quarterly Studies
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Q2 2009 Study: Use of Testing in Email Marketing - New!
Get hip to testing trends that make email campaigns perform better. You'll learn why: 37% of email marketers are failing to test campaigns, the direct impact email campaign testing has on marketing ROI, the most effective tests being used by email marketers today, the advantages and disadvantages of popular testing methods, and why 'going big' with testing helps you improve faster. PLUS - Get lots of great peer advice from our respondents throughout the study!
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Q1 2009 Study: Trends & Use of Email Analytics - New!
Our latest survey provides insight into trends and use of analytics in email for over 500 email marketers. The final results reveal some alarming habits, showing that many marketers are still taking an extremely careless approach to email marketing. They share with us which metrics are most important to them, and how they use (or don't use) these statistics to improve their overall marketing strategy.
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Q4 2008 Survey Results: How Students Communicate Online
Our latest survey asked 283 students in 29 states exactly how they communicate online. These results reveal trends in communication, examine the effectiveness of marketing messages received through email, and discover areas of opportunity for marketers to connect with this in-demand group.
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Q3 2008 Elements of Email Survey Results
We examine all the elements of a great email, and show where email marketers are hitting (and missing) opportunities to increase deliverability, opens, clicks and conversions. We uncover rising trends and current opportunities. How do your email marketing campaigns need to evolve to take advantage? Download our presentation of the full results!
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Q2 2008 Cradle & Grave Email Marketing Survey Results
We gained valuable insight on over 500 marketers’ email marketing processes with a 20 question email marketing survey, and found some interesting results and trends. How does your email marketing process measure up? Download our presentation of the full results!
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Q3 2007 Email Marketing Statistics
Final quarterly review of email statistics by day and time.
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Time and Day Q2 2007
Q2 2007 quarterly review of email statistics by day and time.
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Q2 2007
A look at how marketers perceive email design and coding and how it compares to agencies.
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Holidays 2006
What kind of offers will entice your customers during the holidays? A look at marketers perceptions of what works and what doesn't in email.
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Q2 2006
Breaking down email behaviors and trends - a survey of over 300 respondents as well as statistics by hour of the day, day of the week for overall email marketing.
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Q1 2006
Q1 2006 looks at statistics based on list size from lists of less than 500 people to lists over 200,000 people.
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Featured Download
Wacom products have become such an essential tool to digital artists. The company bridges the gap...
